URL Taxonomy
URL Taxonomy Insights
We want/need the URLs to work hard SEO wise, so we recommend tightly managing the length and taxonomy of our site structure. Minimise repetition or superfluous keywords. Avoid over-lengthy urls to assist Googlebot and humans reading them in the search (truncation occurs on search results pages).
From
To
/shop/big-green-eggs/ large-big-green-egg
/p/large-big-green-egg
/shop/eggcessories/ premium-100-natural-lump-charcoal
/p/premium-charcoal
Similarly we want to treat content pages with strict internal linking to manage the limited Googlebot budget. This measured approach makes better use of the Googlebot budget, and in turn improves ranks for the primary, secondary & tertiary content pages to make us rank better than currently, against the competition.
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